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3. How to measure your Customer Experience Management?
5. Should you choose engagement over loyalty?
6. The importance of fan engagement
7. The Four Quadrants of Fan Engagement
8. What is next for sponsorship?
9. Fan Engagement Apps: The future of sports
10. How to engage fans at home?
11. Fan Engagement from a Sponsorship perspective
12. Measuring your Sponsorship outcomes
13. Can fan engagement get you more sponsors?